Effective Date: November 4, 2025
Last Updated: November 4, 2025
LawnStarter, Inc., its brands, affiliates, and subsidiaries (“LawnStarter,” “we,” “our,” or “us”) values your privacy. This Privacy Policy (“Policy”) describes how LawnStarter collects, uses, discloses, and otherwise processes personal information described in this Policy, as well as the rights and choices individuals have regarding such personal information. For additional information about the privacy choices/rights you have regarding your personal information, please review Section 6. Your Privacy Choices, and Section 12. Additional Information for Residents of Certain Jurisdictions.
If you are a resident of California, please refer to Section 13, California Notice at Collection and Privacy Rights, for information about the categories of personal information we may collect, and your rights under California privacy laws.
By using our Services (as defined below), you agree that your personal information will be handled as described in this Policy. Your use of our Services and any dispute over privacy is subject to this Policy and our Terms of Use, available at https://www.lawnstarter.com/terms-of-service, including their applicable terms governing limitations on damages and the resolution of disputes.
Except as otherwise described below, this Policy applies to our personal information processing activities including, but not limited to: visitors of our website where this Policy is posted, including https://www.lawnstarter.com/ (the “Site”); users who download and use our mobile application (“Mobile App”); individuals who sign up for, or create an account with us to access and use certain features of our services; individuals who register for or participate in our events, surveys, sweepstakes, or research conducted by us; individuals who subscribe to receive news, information, and marketing communications and other materials from us; and individuals who communicate or otherwise interact or engage with us or the services available through our Site, Mobile App, or other online services (collectively referred to as the “Services”).
Additional Notices. Depending on how you interact or engage with us, we may provide you with additional or supplemental privacy notices with additional details about our privacy practices. These additional notices will control to the extent there is a conflict with this Policy, with respect to your personal information that is subject to that additional notice.
We collect personal information directly from you, from third-party sources, and automatically through your use of the Services. To the extent permitted by applicable law, we may combine the personal information we collect from publicly available or third-party sources. The personal information we may collect varies depending upon your use of our Services and our interactions with you.
Personal Information Collected Directly. We may collect the following personal information directly from you:
Personal Information Collected from Third Parties. We may also collect and receive certain personal information about you from third party sources, such as from business partners, data analytics and marketing providers, operating systems and social media platforms, publicly available sources, and service providers or other third parties who provide services or perform functions on our behalf. In addition, we may collect the following personal information from third-party sources:
Personal Information Collected Automatically. We and our third-party service providers may automatically collect or derive certain personal information about you related to your use of our Services, including through the use of cookies, pixel tags, and other similar technologies. The personal information automatically collected may include:
Generally, we may collect, use, disclose and otherwise process the personal information we collect for the following purposes:
We may disclose the personal information we collect for the purposes described above with the following recipients and in the following circumstances:
We and our third-party service providers use cookies, pixels, local storage objects, log files, and other mechanisms to automatically collect browsing, activity, device, and similar information within our Services. We use this information to, for example, analyze and understand how users access, use, and interact with our Services, to identify and resolve bugs and errors in our Services, to assess secure, protect, optimize and improve the performance of our Services, as well as for marketing and analytics purposes, and to personalize content in our Services.
Cookies. Cookies are alphanumeric identifiers we transfer to your device’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Services, while others are used to enable a faster log-in process, support the security and performance of the Services, or allow us to track activity and usage data within the Services.
Pixel Tags. Pixel tags (sometimes called web beacons or clear GIFs) are tiny graphics with a unique identifier, similar in function to cookies. While cookies are stored locally on your device, pixel tags are embedded invisibly within web pages and online content. We may use these, in connection with our Services to, among other things, track the activities of users, and help us manage content and compile usage statistics. We may also use these in our emails to let us know when they have been opened or forwarded, so we can track response rates and gauge the effectiveness of our communications.
Software Development Kits (SDKs). We may use third-party software development kits (“SDKs”) in our Mobile App. An SDK is a collection of software tools and resources third party developers often use to build applications for specific platforms. SDKs allow us, our service providers, and third-party partners to collect information about your device and usage patterns. We use SDKs to, for example, add features or functionality to our Mobile App, provide us with analytics regarding your use of our Mobile App, to integrate with social media, or to facilitate advertising.
Third-Party Analytics and Tools. We use third party tools, such as Google Analytics, which are operated by third party companies. These third-party analytics companies may use cookies, pixels, and other similar tools to collect usage data about our Services in order to provide us with reports and metrics that help us evaluate usage of our Services and improve performance and user experiences. To learn more about Google’s privacy practices, please review the Google Privacy Policy at https://www.google.com/policies/privacy/partners/. You can also download the Google Analytics Opt-out Browser Add-on to prevent data from being used by Google Analytics at https://tools.google.com/dlpage/gaoptout.
Cross-Device Tracking. We and our third-party providers may use the information we collect about you within our Services and on other third-party sites and services to help us and these third parties to identify other devices that you use (e.g., a mobile phone, tablet, other computer, etc.).
Third-Party Advertising. We work with third parties, such as ad networks, analytics, marketing partners, and others (“third-party ad companies”) to personalize content and display advertising within our Services, as well as to manage our advertising on third-party sites. We and these third-party ad companies may use cookies, pixels tags, and other tools to collect browsing and activity information within our Services (as well as on third-party sites and services), as well as IP address, unique ID, cookie and advertising IDs, and other online identifiers. We and these third-party ad companies may use this information to provide you more relevant ads and content within our Services and on third-party sites, and to evaluate the success of such ads and content.
Custom Lists and Matching. We may share or make available certain customer list information (such as your name, email address and other contact details) with third parties so that we can better target ads and content to you across third party sites, platforms and services, and in some cases, these third parties may help us to enhance our customer lists with additional demographic or other information, so we can better target our advertising and marketing campaigns.
We make available several ways that you can manage your preferences and privacy choices. If you delete or block cookies, you may need to reapply these preferences to each browser and/or device used to access our Services.
Our Services may contain links to third-party websites or features or provide certain third-party connections or integrated services. Any access to and use of such linked websites, features, or third-party services is not governed by this Policy, but instead is governed by the privacy policies of those third parties. We are not responsible for the information practices of such third parties, including their collection, use, and disclosure of your personal information. You should review the privacy policies and terms for any third parties before proceeding to those websites or using those third-party features or services.
Our Services are not designed for minors, and we do not knowingly collect personal information from individuals under the age of 18. If we learn that personal information has been collected on the Services from a minor, then we will take the appropriate steps to delete this information. If you are a parent or legal guardian and you believe we have collected your minor’s information in violation of applicable law, please contact us.
We have implemented safeguards aimed to protect the personal information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our best efforts, no data security measures can guarantee security. There are also certain steps you can take to better protect against unauthorized access to your personal information. For example, when registering for an account, you should choose a strong password that is unique to the Services. You should not reuse passwords across multiple websites or services, and you should never share your password with others.
This Policy is current as of the effective date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any updates to this Policy on this page. If we make material changes to how we collect, use, or disclose the personal information we have previously collected about you, we will endeavor to provide you prior notice, such as by emailing you or posting prominent notice on our website or within the Services.
If you have any questions or concerns regarding this Policy or our privacy practices, you may contact us at:
LawnStarter, Inc.
Attn: Privacy
814 San Jacinto Blvd Austin, TX 78701
Email: [email protected]
Residents of certain U.S. states may have additional rights under applicable privacy laws, subject to certain limitations, which may include:
You may submit a request to exercise your privacy rights by emailing us at [email protected].
We will respond to your request as required under applicable U.S. privacy law(s). When you submit a request, we will take steps to verify your identity and your request by matching the information provided by you with the information we have in our records. In some cases, we may request additional information in order to verify your identity, or where necessary to process your request. If we are unable to verify your identity after a good faith attempt, we may deny the request and, if so, will explain the basis for the denial.
To the extent required under applicable U.S. privacy laws, if we deny your request, you may appeal our decision in accordance with the instructions we provide in our response.
To the extent permitted under applicable U.S. privacy laws, you may also designate someone as an authorized agent to submit requests and act on your behalf. Authorized agents will be required to provide proof of their authorization, and we may also require the relevant consumer to directly verify the identity and authority of the authorized agent.
If you are a resident of Delaware, Minnesota, or Maryland, you may contact us using the webform accessible here to request a list of the third parties with whom we have disclosed your personal information. Please note, the categories of third parties that we disclose personal information to generally are listed in Section 4 of the Policy above.
While we do not disclose personal information to third parties in exchange for monetary compensation, our use of third-party analytics and advertising cookies may be considered “selling” under applicable privacy laws. We may “sell” the following categories of personal information: identifiers; commercial information; location information; Internet and network activity information. We may disclose these categories to third-party advertising networks and analytics providers for purposes of marketing and advertising, to improve and measure our ad campaigns, and to better understand user activity on our Sites. You may opt out of the sale of your personal information as further described above.
This section of the Policy provides additional information for California residents and describes our information practices pursuant to applicable privacy laws, including the California Consumer Privacy Act and the regulations issued thereto, each as amended (the “CCPA”). To the extent you are a California resident, and we collect “personal information” subject to the CCPA, the following applies.
This section does not address or apply to our handling of personal information that is exempt under the CCPA, such as publicly available information or de-identified or aggregated information.
Categories of Personal Information Collected and Disclosed. The table below identifies, generally, the categories of personal information we have collected about California residents, as well as the categories of third parties to whom we may disclose this personal information for a business or commercial purpose.
| Categories of Personal Information | Third-Party Disclosures for Business or Commercial Purposes |
|---|---|
| Identifiers. Includes real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, SSN, driver’s license number, or other similar identifiers |
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| Customer Records. Includes your account and profile information and customer records that contain personal information, such as name, demographics and other characteristics or descriptions, contact information, and financial or payment information. |
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| Commercial Information. Includes records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. |
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| Internet or Other Electronic Network Activity Information. Includes browsing history, clickstream data, search history, and information regarding interactions with our Sites and Services, advertisements, or emails, including other usage data related to your use of any of our Services or other similar online services. |
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| Location Data. Such as general location information about a particular individual or device. |
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| Audio, Electronic, Visual, or Similar Information. Includes information collected via call recordings if you are interacting with us in a customer service capacity or if you call us on a recorded line. |
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| Professional or employment-related Information. Such as job title, company name, insurance information, business email, business phone number, and other similar professional-related information. |
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| Inferences. Such as inferences drawn from any of the information described in this section about a consumer including inferences reflecting consumer preferences, characteristics, behaviors, attitudes, abilities, and aptitudes. |
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| Protected Classifications. We may collect some information that is considered a protected classification under California or federal law, which may include your gender, age, date of birth, citizenship, marital status, disability status, gender identity or expression. |
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| Sensitive Personal Information. In limited circumstances, we may collect precise geolocation via our Mobile App, the contents of messages where we are not the intended recipient, race and ethnic origin, SSN, and driver’s license information. |
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Source of Personal Information. We generally collect personal information from the following categories of sources:
Purposes of Collection, Use, and Disclosure. As described in Section 3 Purposes for Collecting and Processing Personal Information, above, in general, we collect and otherwise process personal information for the following business or commercial purposes, or as otherwise directed or consented to by you:
Sensitive Personal Information. Notwithstanding the purposes described above, we do not collect, use, or disclose “sensitive personal information” beyond the purposes authorized by the CCPA.
Retention of Personal Information. We retain your personal information for as long as needed or permitted, based on the reason we obtained it (consistent with applicable law). When deciding how long to keep your personal information, we consider whether we are subject to any legal obligations (e.g., any laws that require us to keep records for a certain period before we can delete them) or whether we have taken any legal positions (e.g., issued any legal holds or otherwise need to preserve the information). Rather than delete your data, we may also deidentify it by removing identifying details. Where we have committed to maintaining and using personal information in a deidentified form, we agree not to reidentify deidentified data except as permitted by applicable law.
Sales and Sharing of Personal Information. The CCPA defines "sale" as disclosing or making available personal information to a third party in exchange for monetary or other valuable consideration, and “sharing” includes disclosing or making available personal information to a third party for purposes of cross-contextual behavioral advertising.
While we do not disclose personal information to third parties in exchange for monetary compensation, we may be considered as “selling” or “sharing” personal information under the CCPA because of our use of third-party ad or analytics cookies and other tools. We “sell” or “share” the following categories of personal information: identifiers, commercial information, Internet or other electronic network activity information. We disclose these categories to third-party advertising networks and analytics providers for purposes of marketing and advertising. We do not sell or share personal information about individuals we know are under the age of 16.
California Privacy Rights. The CCPA provides California residents with specific rights regarding personal information. Subject to certain conditions and exceptions, California residents have the following rights with respect to their personal information:
Right to Know (Access & Portability). You have the right to request:
Right to Correct. You have the right to request we correct inaccurate personal information.
Right to Delete. You have the right to request we delete your personal information.
Right to Opt-Out of Sales and Sharing. You have the right to opt-out of “sales” and “sharing” of your personal information, as those terms are defined under the CCPA.
Right to Limit Use and Disclosure. We do not engage in uses or disclosures of “sensitive personal information” that would trigger the right to limit use of sensitive personal information under the CCPA.
Right to Non-Discrimination. We will not discriminate against you for exercising any of the rights described in this section.
If you are a California resident and would like to exercise your right to access, correct, or delete your personal information, you may do so using either of the following methods:
Verification. Before responding to your request, we must first verify your identity using the personal information you recently provided to us. You must provide us with your full name and email address. We will take steps to verify your request by matching the information provided by you with the information we have in our records. In some cases, we may request additional information in order to verify your identity, or where necessary to process your request. If we are unable to verify your identity after a good faith attempt, we may deny the request and, if so, will explain the basis for the denial.
Authorized Agents. You may designate someone as an authorized agent to submit requests and act on your behalf. Authorized agents will be required to provide proof of their authorization in their first communication with us, and we may also require that the relevant consumer directly verify their identity and the authority of the authorized agent.
To exercise your right to opt out of “sales” and/or “sharing,” please use the “Do Not Sell or Share My Personal Information” link at the bottom of our website.
You also have the right to opt-out of “sales” and “sharing” of your personal information using an opt-out preference signal. If our site detects that your browser or device is transmitting an opt-out preference signal, such as the “global privacy control”—or GPC— signal, we will opt that browser or device out of the use of cookies or other tools on our site that result in a “sale” or “sharing” of your personal information. If you come to our site from a different device or from a different browser on the same device, or if you clear your cookies, you will need to opt-out again, or use an opt-out preference signal, for that browser and/or device as well.
California Shine the Light Law. Under California's “Shine the Light” law (Cal. Civ. Code § 1798.83), California residents who provide us certain personal information are entitled to request and obtain from us, free of charge, information about the personal information (if any) we have shared with third parties for their own direct marketing use. Such requests may be made once per calendar year for information about any relevant third-party sharing in the prior calendar year. To submit a “Shine the Light” request, email us at [email protected], and include in your request a current California address and your attestation that you are a California resident. If you do not follow these instructions, we may not respond to your request.